Can Digital Advertising Replace ALL Traditional Advertising?
Can digital advertising replace all traditional advertising? Yes! By 99%. That’s my answer. Here’s why: A Brief History of Online Advertising If we think about traditional advertising, the channels...
View ArticleOn The Science of Virality and the Size of Your World
They studied 6,956 articles from the front page of the New York Times website, and learned something amazing about the kind of content we share and our motivations for sharing it. Hold that thought,...
View ArticleMarketing & Storytelling – Writing the Best Case Studies. Ever.
When she checked in at the Mandalay Bay Hotel, she couldn’t believe she had forgotten her shoes back home! The guest called the online shoe store where she had purchased them and her luck didn’t get...
View ArticleTime Travel, People Subscribing to our Advertisements and Other Lies We...
Despite our better knowing, there is something about us that truly wants to believe in a “free energy” machine to solve the world’s problems, or a time travel solution to finally assemble the ultimate...
View ArticleThe Growing Need for Digital Marketing
“I know who I WAS when I got up this morning, but I think I must have been changed several times since then.” – Lewis Carroll, Alice in Wonderland Imagine you’re planning a trip to Europe for next...
View Articleü Oughta Know — Facebook Remarketing, Opportunities with Paper, and Building...
ü Oughta Know is a combination of digital crib notes and marketers’ cheat sheet, bringing you important – and occasionally weird — stories and trends from digital marketing news. Each week our hope is...
View ArticleCouples Therapy: Brands, Your Agency Has Something Important to Share
Marketing is all about human interaction, between marketer and audience, certainly, but also between agency and client. I’ve spent a little more than half my career on the client side, “managing”...
View Article‘Content Shock?’ Think ‘Content Darwinism’ and Be Mighty
Social Media Marketing Consultant Mark Schaefer wrote a thought-provoking blog about “content shock” a few months ago, which created quite a buzz in the social media world. Content Shock, according to...
View ArticleStart with the end goals in marketing campaigns
Number 2 of Stephen Covey’s 7 Habits of Highly Effective People is “Begin with the end in mind.” What Covey had in mind was something a bit more “big picture” than ad agency projects – after all, he’s...
View Article5 Tips for Surviving Black Friday
As marketers, it’s hard not to get excited about the biggest shopping day of the year… from a very safe distance. From deciphering ad design to getting along with the crowds, we’ve unleashed our...
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